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The 25 things every local business
needs to rank on Google
Are you missing the basics? Download the 25-point checklist used to audit local service businesses. No email required — just the PDF.
Instant download
Local Search Visibility Checklist
25 checkpoints across 5 categories. Takes 10 minutes to self-audit your business.
Download the checklist (PDF) →Free. No signup. No strings.
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What's inside
25 checkpoints across 5 categories
Most local businesses fail on the basics. This checklist covers the five areas that determine whether Google shows your business to people searching for what you do — or shows your competitor instead.
01
Google Business Profile
Category selection, service areas, hours, photos, Q&A, and the fields most businesses leave blank.
02
Citations & Directories
The specific directories that drive local rankings — and how inconsistent NAP data silently kills visibility.
03
Reviews & Reputation
Volume, recency, response rate, and the signals Google uses to rank businesses in the local pack.
04
Website Signals
Local schema markup, service pages, page speed, and the on-page signals that confirm your location and category.
05
Competitive Positioning
How to benchmark your presence against the businesses ranking above you — and identify the specific gaps worth closing first.
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