Med Spas & Aesthetics
More bookings.
More high-value clients.
Less chasing.
Your med spa's growth depends on showing up when someone searches "Botox near me" or "best med spa in [your city]." I build the local search presence, review engine, and conversion systems that make that happen — without agency overhead or a 12-month contract.
The problem
Most med spas are invisible where it counts.
A potential client searches "lip filler [your city]" on Google. Three med spas appear in the Maps pack. Yours isn't one of them. She books with a competitor — not because they're better, but because they showed up and you didn't.
This happens because local search rankings aren't determined by how good your services are. They're determined by how well your Google Business Profile is optimized, how many recent reviews you have, how consistently your business information appears across the web, and how well your website signals relevance to Google's local algorithm.
Most med spas have gaps in all four areas. The good news: these gaps are fixable, and the fixes produce results quickly.
What's included
Everything your med spa needs to dominate local search.
Google Business Profile Optimization
A fully optimized GBP is the single highest-leverage action for local search visibility. I audit and rebuild your profile from the ground up — service categories, photos, Q&A, posts, and the specific fields that Google uses to rank you in the Maps pack.
Review Acquisition System
Review velocity (how often you get new reviews) is a top-3 local ranking signal. I build a simple, automated system that asks clients for a review at the right moment — right after a successful treatment — and routes them directly to your Google profile. No incentives, no policy violations.
Local Citation Building
Consistent NAP (Name, Address, Phone) data across 50+ directories tells Google your business is legitimate and well-established. I audit your existing citations, fix inconsistencies, and build the missing ones that your top competitors already have.
On-Page Local SEO
Your website needs to signal relevance for the specific services you offer in your specific market. I optimize your service pages, add location-specific content, and implement the technical markup (schema, structured data) that helps Google understand what you do and where you do it.
Paid Ads Management (Meta & Google)
Once your organic presence is solid, paid ads amplify it. I manage Meta and Google campaigns scoped to your budget — targeting people actively searching for your services and retargeting website visitors who didn't convert.
Conversion Rate Optimization
Getting found is step one. Converting that traffic into booked appointments is step two. I audit your booking flow, contact forms, and landing pages to remove friction and increase the percentage of visitors who actually reach out.
Who this is for
Built for independent med spas that run on reputation.
This is the right fit if you're an independent or small-group aesthetic practice — Botox, filler, laser, body contouring, or a full-service med spa — competing in a local market where a single new client is worth $500–$5,000+ over their lifetime.
You don't need a marketing department. You need someone who knows local search inside and out, can execute without hand-holding, and will tell you straight what's working and what isn't.
If you're a large multi-location chain or a franchise, this probably isn't the right fit. I work best with owner-operators who want a direct line to the person doing the work.
Common questions
What med spa owners ask before getting started.
How long does it take to rank a med spa in the Google Maps 3-pack?
In most competitive markets, a fully optimized Google Business Profile combined with consistent citation building and a review acquisition strategy will produce top-3 Maps placement within 60–90 days. Highly competitive metro markets may take 90–120 days.
What's the most important ranking factor for med spa local SEO?
Google Business Profile completeness and review velocity are the two highest-leverage signals. A GBP with all service categories filled, consistent NAP data, and a steady stream of recent 5-star reviews will outrank a competitor with a better website but a neglected profile.
Should a med spa run Google Ads or Meta Ads for new client acquisition?
Both serve different purposes. Google Ads captures high-intent searches ('Botox near me') from people ready to book. Meta Ads build awareness and retarget website visitors who haven't yet converted. For most med spas, starting with Google Ads for immediate ROI and layering in Meta for retargeting is the right sequence.
How do I get more Google reviews for my med spa without violating Google's policies?
Ask at the point of peak satisfaction — right after a successful treatment. A simple text message with a direct review link sent within 2 hours of the appointment converts at 3–5x the rate of a follow-up email. Never offer incentives for reviews, as this violates Google's policies and can result in listing suspension.
What does a Marketing Gap Analysis include for a med spa?
The analysis covers your Google Business Profile completeness score, local search rankings for your core services (Botox, filler, laser, etc.) benchmarked against your top 3–5 competitors, citation consistency across key directories, review velocity compared to competitors, and a prioritized list of specific fixes with estimated impact.
Related guides
Free resources for med spa owners.
See exactly where your med spa is losing clients to competitors.
The free Gap Analysis shows how your local search presence compares to your top 3–5 competitors — with specific fixes and priorities. No call required. Results in your inbox within 12 hours.
Free. No call required. No obligation.